Google Ads Performance — V3 (Primary)
Google Ads — Account V3
Spend
$907.67
3 active campaigns
| Campaign |
Status |
Spend |
Clicks |
Impr. |
Conv. |
CPA |
| Local PMAX General |
Enabled |
$700.62 |
56 |
7,564 |
6 |
$116.77 |
| Local PMAX Expanded Locations |
Enabled |
$191.57 |
79 |
2,572 |
2 |
$95.79 |
| Local PMAX General | Wed & Thurs |
Enabled |
$15.47 |
34 |
2,057 |
0 |
— |
| Total |
|
$907.67 |
169 |
12,193 |
8 |
$113.46 |
Google Ads V3 — Changes This Period
- Mar 13: Added negative keyword "ccs medical supplies" (Exact) to Local PMAX Expanded Locations
- Mar 13: Added negative keywords "ccsmed com", "kroger glucose test strips" (Exact) to Local PMAX General
- Mar 11: Removed and re-added negative keyword "medtronic order supplies" on Local PMAX General
- Mar 11: Added negative keywords including competitor brand terms across Local PMAX General
Google Ads Performance — V2 (Secondary)
Google Ads — Account V2
Spend
$22.65
1 active campaign
| Campaign |
Status |
Spend |
Clicks |
Impr. |
Conv. |
| PMAX | Website Traffic |
Enabled |
$22.65 |
10 |
122 |
2 |
| Search | Phone Calls |
Paused |
$0.00 |
0 |
0 |
0 |
| Search | Website Traffic |
Paused |
$0.00 |
0 |
0 |
0 |
Google Ads V2 — Changes This Period
- Mar 9: Added negative keyword "best drinks for diabetics" (Exact) to Search | Phone Calls
- Mar 9: Updated ad group keyword bids ($3.00–$4.00 range) across Search | Phone Calls and Search | Website Traffic
Google Ads Combined Totals
Total Spend
$930.32
Both accounts
Meta Ads Performance
Meta Ads — V1
Spend
$623.30
1 active campaign
Leads
41
$15.20 cost/lead
Purchases
8
$77.91 cost/purchase
| Campaign |
Status |
Spend |
Clicks |
Impr. |
Leads |
Purchases |
| Lead Campaign | Sales vs Informative | Top 14 States |
Active |
$623.30 |
379 |
16,111 |
41 |
8 |
| Local Traffic | Dynamic |
Active |
No spend this period |
Meta Ads — Changes This Period
- Mar 14: Billing charge of $441.00 processed
- Mar 10: Billing charge of $441.00 processed
- No campaign structure or targeting changes detected this period
Total Ad Spend — All Platforms
Total Spend
$1,553.62
Google + Meta combined
Total Conversions / Leads
51
10 Google + 41 Meta leads
Work Completed This Week
Google Ads
-
Reviewed Google Ads with Turbo agent — updated AIA search with higher intent phrases for business internet, added negative keywords for competitors, non-business intent, and support/account terms
Website
-
Reviewed and launched new website
CRM / Automations
-
Checked order stuck in verified (OPP301060) — order was created and updated manually which caused it to skip stages
-
Investigated contact claiming PayPal was sent yesterday when it was sent that morning — Ship Station showed shipment was created manually on 03/09 at 12:46 PM which triggered the order stage in Servis and customer message
-
Added "No Response" option to Servis and removed it dynamically from Francis list
-
Investigated Jotform leads issue — client had not been receiving leads since March 5th afternoon, resolved
-
Connected social media posting to business manager
Reporting / Analytics
-
Gathered numbers for the client meeting
-
Compiled data and analysis for hypothesis of keeping the business the same
Content / Creative
-
Created USPS label template for shipping operations
Social Media Activity
No Facebook Page or Instagram Account is currently linked for Sin City Diabetics. Add them in Client Settings to track social media posts and engagement.
Reminder: Check if social media posts are scheduled for next week.
Coming Up Next Week
- Review A/B test results on meeting AI form copy
- Change overall budget to $300/day across both platforms
- Continue Voice AI development and testing
- Resolve domain and hosting credentials for new site
- Investigate scheduling days/slots increase
- AI bot integration for order updates
- Check if social media posts are scheduled